Assignment 2 - Final Artwork

this is the final had done by Chong Mun Lim and done to ADVERTISEMENT.
thats actually an picture shown the city was under construction
and haven been brushed with complete coloring
so some part of the city was still in grey color
there are many signboards and advertisements were shown with low opacity
The theme
"Advertisement Enlighten Our Life & Colored Our City"

IN MY FINAL

• means the importance of ADVERTISEMENT
• how much we relying on advertisement
• the advertisement have to be creative and informative,thats why advertisement colored our city
• human create creative advertisement with multimedia also decorated our city with creative and recreational.

Prepared by Chong Mun Lim

Assignment 2 - Concept

SKETCH 1

SKETCH 2

SKETCH 3

SKETCH 4

SKETCH 5

SKETCH 6

SKETCH 7

SKETCH 8

SKETCH 9

SKETCH 10

SKETCH 11

Prepared by Lim Pey Pey

Assignment 2 - Essay or Report

Write an essay around 800 words based on the topic " ADVERTISING ".

ADVERTISING

The present world is filled with advertisements. However, does one know what an advertisement is? According to Wikipedia, advertise is a form of communication intended to persuade the viewers, readers, or listeners to take some action accordingly. Another name for advertising is marketing. It has to deal with everything about price, product, research, strategy and overall management.

Advertisement is not something that is new. There has been sign of advertisement existing since 550 BC. In Louver, there is a 550 BC painting that talks about buying. Wall rock advertising was common in Africa and Asia as well as South America. In ruins of ancient Arabia commercial and political messages have been found. Ancient Egypt, Greece and Rome used papyrus to advertise products and ideas. 15^th and 16^thcenturies was the Printing Age, in that time advertising began to take on its true colors, mainly in the form of handbills. In the 17th century it made its presence felt in the newspapers. From the 19th century advertising began to march hand in hand with economic growth. Mail-order advertising made its appearance. In 1841 the first advertising agency by Volney Palmer was set up in Boston. N.W. Ayer & Son were the first full-fledged advertising agency that started operating from Philadelphia in 1875. From 1920 radio stations began functioning and soon became advertising mediums. Television joined in from the late 1940’s and early 1950’s. From the 1960’s a new trend was seen. Advertising had become an art. It became creative and called out to the best talents.

Modern advertising had developed with the rise of mass production in the late 19^th and early 20^th centuries. Mass media is defined as any media meant to reach a mass amount of people. Different types of media are used to deliver these messages. Since women do make most of the purchasing soon the female sex became the target object. Today it has reached the height where the debate rages about what should or should not be allowed. Branding also became a factor when dangerous unlicensed products came to be advertised.

There are sorts of medium that are being used to advertise, the traditional one such as printed advertising, advertising media, direct mailing and the new ones such as websites and text messages. TV is one of the most powerful advertising medium because of its nature that can contain and present very detailed information about a product. Printed Advertising is method that is cheaper than the TV spot. However unlike the TV, printed ads could only attract the eye of the reader only. Thus, when this method is used, a few factors are need to be noticed. Firstly is that, only use the right-hand pages for newspaper ads. This is because normally. People’s first eye sight would be on the right side. Secondly would be the color. Because that newspaper ads could only attract the reader’s eyes , thus color play an important role here. For example, Red signals means danger and colors fo the dusk make people feel comfortable. The layout and the text are also very important parts of newspaper adverts. The layout may take the readers look at the main information, and the text is just to inform interested people. Direct mailing is another form of advertising. The companies get a list of names and address and send leaflets to those people who might be interested in their products. Some people find this direct mailing irritating, wasteful and unsightly, so the leaflets land in the rubbish bin.

Each advertising medium serves a different purpose. For examples, radio commercials get millions of teenagers to shop for products made exclusively for them. Magazine ads showing models dressed in the latest style persuade women and men to buy new clothes in order to remain fashionable. In developing advertising strategies, markets must consider the best advertising medium of their message. Take television and printed ads as an example, televisions advertisement is being uses by marketers to keep the product’s name fresh in consumers’ minds. You might have noticed that how well u can remember slogans long after the spot is over. In the other hand newspaper and magazine ads were used to educate consumers on the product’s abilities and trade publications to introduce new software.

However, does advertisement necessary? Is advertisement benefiting the consumer or causing the consumer to spend more? There are always two sides to the coin. If there is pro then certainly there will be cons. There had been debates saying that advertising persuade people to buy things they don’t need and to be wasteful. However, some advertisement is essential, in absence of the ads, consumers would be unaware of goods and services that are available and it might lead to the result of the consumer’s choices being restricted. Advertisement is also necessary as a way to inform consumers of the availability features of new products as they become available. Economists refer to this advertising as informative advertising and its importance is seen in the fact that the government spends very large sums in this type of advertising. The existences of advertisement are also being said as creating the chances of job. Not to forget, advertising Advertising enables us to afford such “luxuries” like TV and newspapers, because without it, they would be considerably more expensive.

Regardless whether we like advertisements or not, advertisement had become indispensable in our economies. It has become a market of its own and it offers a high number of jobs. Moreover,advertisements are an important source of information for the public.

Prepared by Lim Pey Pey

Assignment 2 - Mind Maps

General Mind Map

Prepared by Chong Mun Lim

Focus Mind Map

Prepared by Chong Mun Lim

Assignment 2 - Thematic Project

lectured by Mr.Ahmad Radzi Bedu

GROUP ASSIGNMENT

Thematic Project - Creative Multimedia

The objective of this project is to create a work that carries a theme set by each individual group and to maximizing the structured process of creativity to produce new ideas or finding new uses for old ideas as well as all ideas must carry innovative value and not just about technological advancement but also about making changes and improvements to the way things are done.

GROUP MEMBER

Chong Mun Lim 1091101064 Leader
Lim Pey Pey 1091103179

Topic ~~ Creative Multimedia

Our theme ~~ Advertising

Product ~~ Creative Poster

STEPS BEFORE WE PRODUCE ARTWORK

STEP 1

Do research related to creative multimedia and collect information.

STEP 2

Create a Logical Mind Map..

STEP 3

Create a Focus Mind Map.

STEP 4

Write an Essay about 800 words.

STEP 5

Sketches

STEP 6

Produce Final Artwork

Juxtaposition 2

Lectured by Mr. Ahmad Radzi Bedu

Analogy in Juxtaposition

-making familiar

-use in daily conversation to use something same to explain something complex

there are two type of anologies

1.Logical Analogies

-use similarities in design, structure or function to connect back to the subject

2.Effective Anologies

-emotional resemblance

-the use of an animal to explain a certain characteristic of a person

-more frequently in conversation to emphrase certain points

ANALOGIES

reasoning or explaining from parallel cases. A simile is an expressed analogy; a metaphor is an implied one. Adjective:analogous

Simile

A figure of speech in which two fundamentally unlike things are explicitly compared, usually in a phrase introduced by like or as. See also:

Metaphor

A figure of speech in which an implied comparison is made between two unlike things that actually have something in common. A metaphor expresses the unfamiliar (the tenor) in terms of the familiar (the vehicle). When Neil Young sings, "Love is a rose," "rose" is the vehicle for "love," the tenor. (In cognitive linguistics, the terms target and source are roughly equivalent to tenor and vehicle.) Adj.: metaphorical.

Class Exercise

The Conce

pt of Love

Love is spicy like a red chili, even though sometimes we tearing for it,

but still, we just like to adding it into our life.

The Concept of Man

A man with strong mentally and physically thinking,

just like a good quality mortal and pestle,

Man's responsible is to protect, provide and produce love

strive hard to win, struggle hard to be strong

The Concept of Life

The Concept of Happiness

How merge Goes WRONG ?！！！

Images above shown the task i did in class. The drawing came from the word i combine.

Lesson 5 - Juxtaposition

What is juxtaposition?

The meaning of juxtaposition are :
1. An act or instance of placing close together or side by side, esp. for comparison or contrast.

2. The state of being close together or side by side. all form lecturer : Simply stated, juxtaposition means placing things side-by-side.

In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used. The viewer's attention is drawn to the similarities or differences between the elements.

For me juxtaposition was simply stated, juxtaposition means placing things side-by-side. In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used. The viewer's attention is drawn to the similarities or differences between the elements.

There is the example of Juxtaposition that i love the most.

Class Exercise 2 - Mortar & Pestle

Lecture by Mr. Ahmad Radzi Bedu

Mortar and Pestle

A mortar and pestle is a tool used to crush, grind, and mix solid substances . The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, marble, clay, or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.

source:http://en.wikipedia.org/wiki/Mortar_and_pestle

In this exercise, I have to select five words from the mind mapping of " Mortar & Pestle " which given by lecturer.

Class Exercise 1 - Mind Mapping

Mind Map About ME

Today lecturer was given us a exercise to create a mind map about myself. We are gonna to create a mind map with personal information. It is a good chance to practice and train us how to create an outstanding mind map.

Lesson 4 - Convergent and Divergent thinking, Logical Mindmap, Stereotype

Lectured by Mr. Yap sau Bin

Creative Thinking

Convergent

Thinking

It generally means the ability to give the correct answer to standard questions that do not require significant creativity and it can say as the opposite of divergent thinking.

Divergent Thinking

This thought process is a process that need to produce creative ideas by thinking many possible solutions. Usually, this thought process will be use the smartest way generate ideas in short time and randomly to reach a location.

Logical Mind Map

Defining mind mapping

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or

idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizinginformation, solving problems, making decisions, and writing.

source:http://en.wikipedia.org/wiki/Mindmap

Example of mind map:

source:http://open-tube.com/wp-content/uploads/2009/02/buzan-mindmap.png

source:http://yesprep.org/images/uploads/blog/mindmap_2.jpg

STEREOTYPE
A stereotype is a commonly held public belief about specific social groups or types of individuals. The concepts of "stereotype" and "prejudice" are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. Generally speaking, stereotypes are not based on objective truth but rather subjective and sometimes unverifiable content-matter.
source: en.wikipedia.org/wiki/Stereotype